Tuesday, 28 December 2010


Inke and Jan are the couple behind the famous Finnish blog Issues.fi. In the video Jan is wearing a cardigan by Howlin’ by Morrison, shirt by Our Legacy, jeans by Our Legacy, shoes by Alden and a bag by Mulberry. Inke is wearing a Whyred cardigan, dress by A.P.C., shoes by A.P.C. and a bag by Mulberry. The video was shot in Hakaniemen Kauppahalli, which is just outside Helsinki city center. The place is a traditional market place and known for its fresh products.

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Thursday, 16 December 2010


Jeff is a 24 year old designer and student. He works as shop representative in the San Francisco The Brooklyn Circus store at 1521 Fillmore Street. Jeff is wearing The Brooklyn Circus' collections products. Check out the blog, collection and more of The Brooklyn Circus at thebkcircus.com.

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Tuesday, 7 December 2010


Nida was filmed on Howard Street, just outside downtown San Francisco. She works as a model and likes to wear vintage.

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Tuesday, 30 November 2010

Thursday, 25 November 2010


Vesa Silver is the most popular mens fashion blogger in Finland. He is also known from working behind the scenes in the Finnish versions of Top Model and Project Runway television shows. Vesa is wearing a jacket by Lamin Marong, a knit by Tiger of Sweden Jeans, a bag by Tiger of Sweden, jeans by Dr Denim, boots by Underground, a scarf from Pieces and fingerless gloves from JC. Silver was filmed in Hernesaari, Helsinki. It is an old industrial harbour area that is soon to be under reconstruction. Vesa's blog Silver can be found here.

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Tuesday, 23 November 2010


Irene is a freelance journalist and a popular Finnish fashion blogger. She wears shoes from Dinsko, bag is Alexander Wang, jacket and the top from H&M and pants from Zara. Irene was filmed after the evening of The Voice Fashion Week at Kaapelitehdas, Helsinki. Kaapelitehdas is an old industrial block in Ruoholahti neighbourhood which has been turned into a cultural and office centre. You can find Irene's blog at Mademoiselle Pigalle.

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Thursday, 18 November 2010


Erika was filmed on a quiet Wednesday evening in front of American Apparel store on the famous Haight Street in Haight-Ashbury neighbourhood. She is studying Arts in San Francisco and she is obsessed with photography. She says that she is wearing stuff from Urban Outiffters.

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Tuesday, 16 November 2010


Tuukka is the writer of the Material World of Tuukka -fashion blog and one of the founders of Style the City. He is really into Japan, Japanese brands and fashion. Here we can see him wearing Band of Outsiders jacket, Sophnet cardigan, A.P.C. shirt, Hampton Republic 27 scarf, Uniqlo denim, Visvim Virgil boots, Suunto watch and The Real McCoy's denim tote bag. The video was shot in middle of "Viiskulma" crossing, which is located in the Design District Helsinki, in Punavuori.

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Thursday, 11 November 2010


Cecilia is a fashion design student at Academy of Art University. She was filmed on New Montgomery Street in front of one of the many Academy units around San Francisco. Cecilia is wearing Y-3 pants, All Saints boots, a coat from Zara and a Louis Vuitton bag.

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Tuesday, 9 November 2010


Petra is a producer at Agent Pekka and a fashion blogger on the famous You Feelin It-blog. Her shoes are from Zara, jeans by superfine, shirt is boyfriend's Tiger of Sweden, jacket from H&M, jewellery 2nd hand and from Kappahl, gloves from H&M and her phone is a HTC Desire. Petra was filmed in Kallio in Helsinki. It is the famous a bit bohemian neighbourhood just outside the centre of Helsinki.

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Thursday, 4 November 2010


Spencer works at the famous Unionmade store in San Francisco. His style is a great representation of garments found at Unionmade. In this video Spencer is wearing Wolverine 721 LTD boots, LVC 1947 501 denim and a Rogue Territory shirt. You can enjoy more of Unionmade from the Unionmadegoods blog and from Spencer’s personal blog The Silver Lining.

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Tuesday, 2 November 2010


Aurora is a famous Finnish fashion blogger who writes a blog called Auroran Henkarit. The blog is one of the most famous fashion blogs in Finland and she is also one of the "Style the City" team members. In this video she wears vintage+DIY vest, H&M knit, DIY wrap skirt, Acne Pistol boots, vintage Chanel bag, Balenciaga and Bless bracelets. This film was shoot at Suvilahti power plant district, which is also the location of Flow Festival in Helsinki, Finland.

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